I’m going to be brutally honest here: I don’t really get blogs.
I’m only doing this because I want to sell you books. According to popular wisdom, blogs create a platform, which supposedly translates into sales. I’m not quite sure I buy that. Most of my friends and family who really know me and care about me don’t buy my books, so why should I expect you to just because I wrote some snappy article and posted it on a blog?
Blogs are supposed to let readers get to know you and feel a connection, but that doesn’t always make sense to me either. I read Stephen King, Jim Butcher, P.N. Elrod and others because I love their stories and characters. I don’t give a shit what Stephen King bought at the grocery store today or any of the other random garbage that pops up in blogs. I’ve never understood the appeal of blogs, especially back when they started. Some emo exhibitionist feels the need to publish their diary on the internet so everyone else can read it? So what? I’ve got plenty going on in my life, I don’t care that much about yours that I want to follow your exploits on a daily basis.
My observation is that blogs are a form of entertainment like any other. The posts have to be interesting, funny, controversial, or informative. You’re not going to get lots of intimate personal details from me, because I don’t know you. I don’t post sensitive personal stuff up online because you never know who might read it and when it might come back to bite you on the ass.
If you’re reading my blog, thank you. I’ll try to make it worth your time. I’m not going to post my vacation photos or talk about my trip to the dentist here. I’m going to talk about vampires and occasionally other things that interest me because I want you to repost my stuff and make me more famous. Like I said, brutally honest. In return, I will try to be as entertaining as I can while constantly self-promoting because that’s what blogs are nowadays, make no mistake.
I’m Brian Patrick McKinley, and I approve this message.
P.S. Buy my book!